Advanced Affiliate Marketing
Create a Profitable New Revenue Stream With Advanced Affiliate Marketing Training!
Seeking additional sources of revenue that don’t require a significant investment? Affiliate marketing could be a very smart move. This lucrative practice is revolutionizing the way individuals and organizations generate revenue online.
If you think affiliate marketing is just for bloggers, think again. Savvy organizations are leveraging their existing websites and business partnerships to offer related products and services, and profiting from the resulting affiliate commissions. Forrester Research predicts double-digit growth for U.S. affiliate marketing over the coming years, with annual spend estimated to reach $4 billion by 2014.* Now is the time to tap into the power of affiliate marketing – before your competitors catch on to its potential!
Advanced Affiliate Marketing reveals everything your company needs to know to generate additional income through an existing corporate website, e-newsletter or other online publishing efforts. Your team will learn how to establish affiliate partnerships, place tracking code, drive traffic, and build trust, influence and engagement.
This eight-week advanced specialized course also covers critical legal and ethical considerations and profitable best practices. But what truly makes this affiliate marketing training program unique is the extraordinary caliber of USF’s online faculty. These respected super-affiliates share valuable insider secrets and best practices that lead to increased success and profitability!
Course Topics
Introduction to Affiliate Marketing
- Overview of Affiliate Marketing and Its Major Players
- Best Affiliate Sites for Monetization
- Integrating Affiliate Strategies Into Your Marketing Mix
- Setting Up Accounts on Affiliate Marketing Networks
Getting Started
- Finding a Niche and Selecting the Right Networks
- Adding Paid Sponsorship, Google AdSense and Links
- Determining Costs and Creating a Business Plan
- Obtaining and Placing Tracking Code
Know Your Audience
- Creating Compelling Content and Effective Landing Pages
- Incorporating Videos, Blogs, Email and Social Media
- Applying and Getting Approved for Affiliate Programs
- Selling Executives on Affiliate Marketing as a Viable Income Source
- Understanding the Role of Search Engine Optimization (SEO) in Affiliate Marketing
Maximizing Effects From Your Efforts
- Measuring the Effectiveness of Your Affiliate Campaigns
- Driving Traffic Through Natural and Paid Search
- Negotiating a Better Deal and Higher Commissions
- Leveraging Your Affiliate Channel in Other Areas of Your Business
- Top Tools for Optimizing Your Site
Connections and Communications
- Effective Ways to Engage Your Audience
- Generating Revenue Through a Membership Site or List Building
- Blending Online and Offline Campaigns
- Monitoring Your Site and Promoting Your Efforts
Legal and Ethical Considerations
- Legal Best Practices and Ethical Considerations
- Trademark Bidding and Affiliate Terms of Service
- Collecting Data and Protecting Customers’ Privacy
- Assessing Potential Risks and Challenges
What the Pros Know
- How Super-Affiliates Choose Programs to Promote
- Building Trust, Influence and Engagement With Customers
- Methods to Make the Networks Work Harder for You
- Making a Business Case for Affiliate Marketing
Case Studies
- Successful Affiliate Marketing Campaigns
- Affiliate Marketing Through Email Marketing
- Online Publisher Perspective
- Capitalizing on Coupons and Deals
* “Affiliate Marketing Still Growing“; published on the Forrester Blog for eBusiness & Channel Strategy Professionals; September 28, 2009.
Share
