Advanced Interactive Marketing
& Measurement
Advanced Strategies and Web Analytics Maximize the Impact of Your Internet Marketing Efforts
Equip your team with powerful, practical real-world skills that will enable them to develop, implement and evolve marketing strategy. In Advanced Interactive Marketing & Measurement, they’ll explore leading-edge online marketing techniques and strategic best practices that will help them deliver measurable results and maximize every marketing dollar.
This comprehensive Internet marketing course allows your workforce to tap into some of the industry’s best and brightest minds, as USF’s accomplished instructors reveal how to develop effective presentations, lead successful integrated marketing campaigns and build a flourishing online brand. In addition to this valuable insider advice, your team will gain a working knowledge of the core components of the Web Analytics Association certification test. With certified analytics experts on staff, you can prove the effectiveness of your interactive campaigns to your organization or clients with absolute confidence.
Course Topics
Introduction to Advanced Internet Marketing
- Must-Know Search Marketing and Viral Online Push Strategies
- Media Planning and Buying Essentials
- Sales Funnels and Tracking
- Proven Tools and Techniques for Website Analysis
Effective Internet Marketing Presentations and Agency Relationships
- Elements of a Successful Creative Strategy
- Report Types by Target Audience
- Achieving Profitable Client/Agency Partnerships
- 10 Successful Strategies
Integrated Campaigns and Multi-Channel Marketing
- Traffic-Driving Integrated Campaign Tactics
- Maximizing Effectiveness of Multimedia Campaigns
- Key Changes in Sales and Communication Channels
- Integrated Strategies That Work
Building Your Resources
- Online Communities: How to Join the Conversation
- Advanced Online Networking and Relationship Strategies
- Managing Communications in the Social Media Enterprise
Creating and Nurturing an Online Brand
- Personal and Professional Reputation Management: Protecting Your Online Brand
- Boosting Your Presence on Search Engine Results Pages (SERPs)
- Managing the Online Persona
- Three Power Plays for Social Networking
Advanced Strategies
- Advanced Campaign Strategies and Tactics
- Turning a Profit From Social Media
- Must-Know Social Media Policies
- Promo to Go: Mobile Marketing and SMS
- Ownership of User-Generated Content on Social Media Sites
Preparing for Web Analytics Association Certification
- Establishing Goals and Calculating Acquisition Costs
- Free and Paid Tracking and Reporting Tools: Google Analytics, SeoDigger, Alexa, WebTrends, IBP and Others
- Customized Campaign Performance Reports and Dashboards
- Campaign Optimization: Case Study
Internet Marketing Case Studies
- Best Practices for Successful Internet Marketing Campaigns:
- Advanced Campaign Testing
- Recovering From a Google Penalty
- Search Engine Spidering Issues
- Media Planning and Buying
- The Marketing Campaign of Barack Obama
- Targeting Strategic Phrases With Creative SEO Strategies
- Local Search Optimization
- PodCamp: Building a Grassroots Conference
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