Turn Functional Specialists Into Interactive Marketing Experts
Marketing for the New Millennium
Following the recent paradigm shift from traditional to digital media, a growing need for comprehensive, in-depth interactive marketing training has become clear. This need is underscored by the industry’s inherent challenges:
- Lack of qualified candidates for digital marketing positions
- Inability to evaluate a candidate’s baseline knowledge and experience
- No standardization of interactive marketing training
- Difficulties in recruiting and retaining experienced staff
The companies that succeed in the long run will be those that shift their focus from hiring functional specialists to developing a team of true digital marketing experts, who not only have an understanding of their own roles but a broader perspective as to how every element interrelates.
Empower Your Team With Critical Skills and End-to-End Training
The University of San Francisco has developed the industry’s first and only end-to-end Internet marketing program offered 100% online. There is simply no better, easier or more cost-effective way to level-set the knowledge of every member of your agency/marketing team.
With an emphasis on practical applications and strategic best practices, USF’s professional development series gives your staff hands-on experience with today’s most critical tools and technologies. Your employees will expand their knowledge and hone their skills during three consecutive courses, which cover virtually all facets of interactive marketing:
- Integrated Online Strategies
- Search Engine Marketing & Usability
- Advanced Interactive Marketing & Measurement
When your team is ready to delve further into specific aspects of digital marketing, USF offers two eight-week advanced specialized courses in key interactive disciplines that can have a tremendous impact on your business:
Unlike traditional training programs, which often rely on booked-based theory, all of USF’s courses are led by practicing real-world experts, who share insider tips and techniques that are proven to produce results.
For more detailed information on program topics, click the course titles above. Or, continue on to other sections to learn more about our customized training solutions and the real-world, practicing Internet marketing experts who lead the courses.
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