Integrated Online Strategies
Turn Interactive Marketing Strategies Into Organizational Success!
Give your employees the training they need to master and manage the practical applications of diverse interactive marketing components – everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Ideal for everyone from digital marketing newcomers to seasoned interactive professionals, Integrated Online Strategies will sharpen your team’s skills and broaden their expertise.
Led by practicing real-world pros, this course teaches participants how to apply key online strategies and conduct effective interactive marketing campaigns. Your staff will gain hands-on experience as they learn how to develop and enhance a website and successfully promote it through interactive channels. And they’ll do it all 100% online, further accelerating their mastery of the Internet medium!
Course Topics
Introduction to Internet Marketing
- Fundamentals of Internet Marketing
- Expert Advice on Planning an Internet Marketing Campaign
- Top Tips for Defining Tactics, Goals & Messaging
- Proven Tools: Nielsen Net Ratings, comScore, Google Page Rank, SeoQuake, SeoDigger and Compete
Internet Marketing Overview
- Core Components of Search Marketing: How Search Engines Work; Organic & Paid Search
- Rules of Engagement for Affiliates and Other Networks
- Pivotal Role of Social Media and Web 2.0: Blogs, Podcasts, MySpace, Facebook, YouTube, Digg, Buzz, Mobile Media & More
- Essential Elements of E-Commerce: Networks, Feeds, Payments and Stores
Starting a Website and Internet Marketing Tactics
- Key Steps for Creating a Blog or Squidoo Page: Content, Graphics, Plug-ins and Analytics
- Driving Traffic Through Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Strategies
- Generating Business Through Affiliates and Other Networks, Email Viral Campaigns and Media Buys
- Must-Know Marketing Tactics for Social Media Communities, Blogs and Podcasts
Building and Promoting a Website
- Writing Winning Content for the Web
- Maximizing Site Impact With Widgets, RSS, Fun and Games
- Invaluable Insights for Integrating E-Commerce Into a Website
- Popular Techniques for Promoting Websites: AdWords (PPC), Viral Video (YouTube), Email and More
Creative Development
- Best Practices in Creative Development and Creative Planning
- Vital Role of Color, Design and Function
- Effective Messaging and Eye-Catching Visuals
- Top Tenets of Website Testing
Tracking Methods
- Useful Tools and Tactics for Tracking
- Determining Metrics and Measures of Success
- Implementing and Evaluating Tracking Methods
Reporting and Testing
- Tying Results to Goals: Maximizing Return on Investment (ROI)
- Implementing A/B Testing and Other Testing Methods
- Producing and Analyzing Reports
- Determining Trends, Outcomes and New Tests
- Conducting a Test on Your Website
Case Studies
- Best Practices of Internet Marketing:
- Annie’s Costumes
- American Diabetes
- Bahamas Out Islands
- NBC’s Biggest Loser Club
- Ten Golden Rules
- JimKukral.com
- Student Loan Network
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