Advanced Mobile Marketing
Expand Your Marketing Reach by Going Mobile
More people are now reading email, viewing videos, downloading apps, browsing websites, and searching for products and services via mobile devices than by PC. In fact, there were more than 450 million mobile Internet users in 2009, and that number is expected to double by the end of 2013, according to the International Data Corporation (IDC).
As mobile media use continues to intensify, your company can access this vast audience at home, at work or on the move with mobile media advertising. Major companies like Sony and even non-profits such as the Red Cross are embracing mobile media advertising. Now is the time for your organization to stay ahead of the curve and tap into a thriving new revenue stream by attaining critical mobile marketing expertise.
Advanced Mobile Marketing is a comprehensive “how-to” on mobile marketing that will enable you to deliver results for your company. You’ll gain critical insight and advanced techniques for effective mobile marketing, in a variety of areas such as proximity marketing, mobile search tools, budgeting tactics and mobile application analytics. Empower your team with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance.
This eight-week advance specialized certificate course provides your team with essential mobile marketing techniques. Provided 100% online, this course will also help your team prepare for the Mobile Marketing Association’s Certified Mobile Marketer Program.
Course Topics
Introduction to Mobile Marketing
- Mobile Marketing 101 and the state of the market
- Producing superior results from your mobile campaign
- Dispelling mobile marketing myths
- The inside scoop on app stores
The Tools of Mobile Marketing
- Effectively using mobile marketing voice tools
- Can’t-miss proximity marketing tips
- Top mobile search tools
- Understanding WAP and the mobile web
How to Develop a Mobile Marketing Campaign
- Setting achievable goals for your mobile campaign
- Creating a winning mobile marketing campaign
- Must-have campaign budgeting tactics
- Picking the perfect mobile channels for your business
Launching and Integrating Your
Mobile Campaign
- Creative standards for mobile websites
- Identifying critical paths and timelines
- Sure-fire ways to choose the best agency or vendor
- The secret to making your emails mobile friendly
Mobile Analytics
- Overcoming the difficulties of mobile analytics
- Essential strategies of mobile content analytics
- Mastering mobile application analytics
- Staying ahead of industry trends
Proximity Marketing
- Proven techniques of proximity marketing
- Implementing augmented reality
- Vital insight on 2d barcodes
- Bluetooth usage
Mobile Marketing Rules and Ethics
- Examining the impacts of Net neutrality
- Must-know CAN-SPAM requirements
- MMA Global Code of Conduct
- The latest privacy and FCC/FTC requirements/rulings
Case Studies
- AutoWeek
- Oktoberfest
- Land Rover
- Useful Networks
- BET
- Implementing Mobile Marketing on an Enterprise Level
- Implementing Mobile Marketing on a Small- to Medium-Sized Business Level
Share
