Advanced Search Engine Marketing
Drive New Business With Advanced Search Engine Marketing Training!
Search engine marketing is one of the most cost-effective ways to drive more business and increase your company’s income. The North American search engine marketing industry is expected to grow 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010, according to the Search Engine Marketing Professional Organization’s Sixth Annual State of Search Engine Marketing Report.
Making sure your team has the right search engine marketing training is essential to a stronger bottom line. Search engine marketing now commands an impressive 60.1% of all online advertising in the United States, as reported in the U.S. Interactive Marketing Forecast, 2009 to 2014 by Forrester Research, Inc.
Advanced Search Engine Marketing takes your team’s knowledge of this critical field to a new level, empowering them with practical, hands-on skills they can put to work immediately. No other SEO marketing or PPC training course provides better insight about advanced search engine marketing from the industry’s most respected experts.
From understanding website SEO tactics and implementation techniques to leveraging PPC strategies for campaigns on each of the major search engines, this advanced specialized course reveals everything your team needs to transform your business. Upon completion of this advanced search engine marketing course, your team will be prepared to pass the Google AdWords certification exam and your company will be that much closer to becoming a Google AdWords Certified Partner.
Course Topics
SEO Architecture
- Essential technology fundamentals
- Key navigation and linking principles
- Sitemap best practices
- Putting the crawling tool to work for you
- Google webmaster tools from A to Z
- How to use the Bing webmaster tool
SEO Content and Link Building Core Concepts
- Secrets to effective titles and descriptions
- Must-know social media concepts
- Winning strategies for keywords and alt tags
- Can’t-miss content rules
- Fundamental link-building concepts
- Local search dos and don’ts
SEO Content and Link Building Advanced Topics
- Proven ways to leverage press releases
- Can’t-miss strategies for link bait and link buys
- Protecting yourself from rogue SEO and Black Hat tactics
- Getting the most from SEO tools
- Inspired methods for employing link and position tracking
- Dynamic personalized search techniques
Social Media & Other Search Topics
- Using social media for link building
- Effective video and mobile optimization strategies
- Leveraging other types of social sites
- Employing optimal international SEO methods
- Indispensable practices for reputation management
- Top reasons and tested ways to monitor industry news
Advanced PPC Concepts
- Superior bidding and keyword strategies
- Critical role of search re-targeting
- Must-have methods of tracking video/mobile PPC ROI
- Vital tactics for successful geo targeting
- Timely landing page optimization techniques
- The growing importance of content networks
Advanced Google AdWords
- Everything you need to know about Google AdWords
- Functionality, interface and reporting secrets of Google AdWords Editor
- Successfully using Conversion Optimizer and Website Optimizer
- Winning strategies for conversion tracking
- Leveraging Google Analytics
- Importing Google AdWords campaigns to Yahoo or Bing
Yahoo and Bing PPC
- Making the most of Yahoo’s search marketing desktop beta
- Understanding the Yahoo agency interface
- Navigating Microsoft Adcenter (Bing)
- Using Bing specialty tools such as Excel plug-ins
- Applying paid bid management tools/services
- Exploring other types of PPC advertising (Stumble Upon, ad networks, social media)
Case Studies Tracking/Testing
- Understanding SEO KPIs
- Effectively implementing A/B testing
- Invaluable practices for measuring SEO ROI
- SEO failures – site penalties and redesigns
- SEO success – steady growth strategies
- Creative PPC campaigns revealed
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