Advanced Social Media
Protect Your Brand, Expand Your Reach and Increase Your Earnings With Advanced Social Media Training!
Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today’s marketplace. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.*
As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. This unprecedented intimacy, immediacy and reach are changing the very nature of company/customer relationships, creating virtually limitless opportunities for feedback, promotion, brand-building and monetization.
Advanced Social Media provides the practical tools and strategies your team needs to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. It also offers expert guidance on how to measure these interactive marketing efforts and respond to negative commentary.
Led by master social media and online marketing practitioners, this eight-week advanced specialized certificate course uses streaming video lectures, in-depth case studies and interactive lab sessions to impart a comprehensive understanding of this critical discipline. With USF’s advanced social media training, your employees will learn how to turn online communities into a competitive advantage!
Course Topics
Introduction to Social Media
- Introduction to Advanced Social Media Techniques
- Key Ways That Brand Informs Social Media
- Best Practices in PR, Customer Service, Monetization and Executive Strategy Prior to Social Media
- Essential Social Media Tools and Services
Listening and Monitoring
- Expert Advice on Monitoring Your Brand and Reputation
- Listening for a Crisis Before It Happens
- Identifying Money-Making Opportunities
- Listening for the Next Big Idea
Content Creation
- Identifying Which Content Is Best Marketed With Social Media
- How Content Can Help You Reach More People
- Successfully Monetizing Your Content
- Best Social Media Tools and Services for Content Creation
Communication
- How Social Media Is Changing Communications
- Solving Private Problems in a Public Way
- Monetizing Communication Tools and Methods
- Managing Social Media Communications
Metrics and Science
- Measuring Brand Presence and Influence in Social Media
- Measuring Customer Satisfaction and ROI in Social Media
- Evaluating Your Social Media Efforts
- Proven Social Media Metrics Tools
Legal and Ethical Considerations
- Key Legal Issues and Danger Zones in Social Media
- Practical Tips for Legal Issues in Social Media
- Must-Know Social Media Policies
- Essential Contracts and Related Enforceability Issues
Adopting Social Media
- Selling the “Purple Cow”
- Case Studies: Adoption of Social Media by a Marketing Firm, PR Firm and Fortune 500 Organization
- Profitable Social Media Experiments
- Piloting Social Media Projects
Social Media Case Studies
- Social Media Deployment in a Campaign
- Didiom
- Predicting Election Results Using Social Media
- Podcasts and Social Media
- Social Media Success Stories
- Communications Decency Act
- Effective Use of Social Media by Businesses
* “Consumer Behavior Online: A 2009 Deep Dive”; published on Forrester.com, July 27, 2009.
Share
